For physical retail stores, it has not been easy to stay afloat in recent years. Many companies that are active in retail are now facing heavy competition from online stores.
These competitors have the advantage that they do not have to rent expensive premises in the city centre and can run their stores with a lot less staff. In addition, customers of the online stores can simply order their goods from home and do not have to travel to a physical location first. Retail must therefore innovate to stay afloat. However, hope is certainly not lost yet because physical retail locations also have their advantages. Especially when companies invest in innovative marketing such as a narrowcasting screen for your store.
Benefits of physical stores for customers
Buying goods from physical stores is still preferred by many people. For certain goods or in certain situations this is certainly the case and people should actively remember this in retail. For example, it is the only way to buy a product the same day. Online web shops must first send the products and therefore you as a buyer will not have this until the next day at the earliest. It is also the only way to see or hold a product in person before you decide to buy it. If the physical retail store handles things smartly, they also ensure that the potential buyer receives information from a salesperson at these times.
Learning from the success of online marketing
There are still enough circumstances in which physical retail can distinguish itself from online. In addition, innovation also means that you have to continue learning in retail. For example, there is still a lot to be learned from the success of online marketing. For example, they try to make up for the lack of information they can provide about a certain product by making information videos about it. It turns out that these videos work well to persuade people to buy a product. This can also be done in a physical retail location by showing these types of videos with information about a product in the store on a digital signage , supplier ThisPlays2 helps retailers to achieve this goal. DIY stores already often apply this marketing strategy for products that need some extra explanation.